![]() ![]() There are other subliminal factors that influence believability.įor instance how you dress. I have written about this in my e-book, " Sales Rapport". The most effective rapport building techniques are subliminal methods. After all, the foundation of any effective sales interaction is built on trust and rapport. This involves creating a rapport that makes them feel at ease and confident in what you're saying. Your primary role at the onset of a sales call is to foster a sense of comfort and trust in your prospect. In this context, doubt is the adversary of persuasion. Initiating a successful sales dialogue requires your prospect to be receptive to the conversation and to trust in your words. To Buy They First Need to Be Open to Your Words It's a delicate balance between appealing to the emotional and rational sides of your prospect, ultimately leading them to feel good about their decision to buy.ĭid you know you can have a non-verbal influence on your prospect's mood and state of mind? Simultaneously, you're providing logical reasoning to the conscious mind, allowing it to justify the choice. You're there to instill feelings of comfort and excitement about the purchase in your prospect's subconscious mind. This involves a dance between feelings and subconscious persuasion.Īs a salesperson, your role is to orchestrate this dance. The moment a prospect decides to make a purchase is often when they experience a sense of positivity about their decision. It's not just about persuading it's about doing so in a way that feels natural and genuine. ![]() He said, "Persuasion that looks like persuasion isn't persuasive anymore." This underscores the importance of subtlety in our persuasive efforts. They can provide you with the edge you need to stand out in a crowded market and keep you one step ahead of your competition.ĭave Lakhani, a renowned author who has penned numerous books on the subjects of persuasion and influence, once made a thought-provoking statement. In the fast-paced, competitive world we live in today, subliminal persuasion techniques can be your secret weapon. So, it begs the question, why not harness this power to deliver an effective sales message that resonates both verbally and non-verbally? There's a whole other level of non-verbal communication happening, often without us even realizing it. Perhaps the highest level examples of this are hypnotic language and NLP persuasionĮach time we engage in communication, we're not just sending messages through our words. (Covert language is covered towards the end of this page) This is the essence of subliminal persuasion - a powerful tool that goes beyond mere words to influence people's thinking and decision-making processes in subtle yet impactful ways. Beneath the surface, a more profound level of influence is at work, subtly shaping a person's thoughts and decisions. It's a fascinating interplay of language and cognition, where the overt message of words is just the tip of the iceberg. This form of persuasion operates on a deeper level, tapping into the subconscious mind to subtly guide individuals towards a desired outcome. It's about harnessing the inherent message of everyday words and coupling it with a lower level of conscious cognition to effectively steer a person's decision-making process or thought pattern. It's not just about the words we use, but the power that resides beneath the surface of the language. ![]() Subliminal persuasion, in essence, is the art of influencing individuals at a level that's beneath their conscious awareness. The word subliminal means below consciousness. ![]()
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